Cyclescheme

2005 - present

What was needed

Brochures, posters and promotional literature promoting Cyclescheme's tax-saving bike scheme

What Sodapop did

We've been working with Cyclescheme from the very beginning and the branding has developed over time as the scope of the company has increased; it's now on its third incarnation. We constantly work to produce co-branded literature for larger employers who take up the scheme, as well as developing sales and information literature to help Cyclescheme sell the scheme to bike shops and companies. We've also been on hand to advise on such things as security branding for the bike vouchers.

Image gallery

Click on any image to see an enlargement

Cyclescheme's 2008 redesign

The artwork was given a fresh and vibrant new colour scheme

The new design also included a photoshoot

Cyclescheme's current branding is clean and accessible

Before that it went all cool and brown for a season...

...and before that it featured Mr Gumby and a colourful logo!